With budgetary challenges witnessed by many entities, one of our go to strategies is to find OPM (or Other People’s Money) to fund marketing initiatives. Consumer brands are often looking to leverage the audience and influence of creatives to increase awareness and engagement with their products and services. Atlanta and Hip Hop legend, Big Boi, was a perfect artist to pair New Era, the world’s leading baseball hat manufacturer, for a collaborative sales bundle. This sales bundle included Big Boi’s album download and a signature Atlanta baseball hat designed by Big Boi himself. In addition to the sales bundle, New Era agreed to wrap a merchandise truck that looked like an ice cream truck that sold the bundle pack and tickets for Big Boi’s and hosted meet and greets at New Era Flagship stores across the country.

We partnered Def Jam with Underground Station/Journey’s (www.journeys.com) and Play Network to generate awareness for superstar rapper, Logic. This exclusive content piece was featured on the retail chains digital platforms (i.e. website, social media accounts, and YouTube channel) as well as throughout the 1500 store chain. The All Access campaign ran for for a month and garnered well over 25 million impressions.

We connected Def Jam Records with Zoom Media which services the largest gym franchises including LA Fitness, Planet Fitness, 24 Hour Fitness, Gold’s Gym, NYSC, 24 Hour Fitness with music and video content for their guests. This partnership yielded in gym play of Justin Bieber’s Purpose music and videos on all equipped cardio machines and a national sweepstakes campaign that allowed guests to text to win a grand prize to see Justin’s Purpose tour in LA including flight, accommodations, and a meet and greet with Justin Bieber himself.

RESULTS: 3.6K Gyms included in the campaign; 12.5 Million playbacks of Justin Bieber content; 17Million playbacks of the 30 sec spot; 45 Million Impressions

Avalon Rose helped create and curate an multi-cultural influencer program for Cricket Wireless (and previous AIO Wireless) that included creatives in key markets. The point of the advocate campaign was to help the wireless carrier create an organic relationship with people of color through entertainment and community empowerment.

Direct to consumer engagements at brick and mortar and digital retail are a great way to target potential fans. Lifestyle locations like DTLR, Villa, Jimmy Jazz, City Gear, and Underground Station/Journey's are places where music is heard, videos are played, and people are highly impacted by content and messaging. We have inroads into these locations which not only provide a platform for exposure in stores, but also on their digital platforms. This network of retailers have over 1200 brick and mortar locations and have 100s of millions of followers on social media and receive high traffic on their websites.

Art, Beats + Lyrics is an art show, concert series, and party combined into one incredible nationally touring event presented by Jack Daniels. As thought leaders in the interactive tech space, Avalon Rose + AxS GRNTD was tapped to engage over 10k guests with Virtual Reality and Mixed Reality activations though out a 10 market tour. We encouraged guests to explore art and new experiences resulting in significantly increased guest engagement.

Avalon Rose has the ability to activate products, marketing assets, and spaces through augmented reality. We make it our mission to bring static images and products to life with intuitive UX and seamless market integration. We can activate your products and assets with pop video, animation, and CGI/volumetric capture (“holographs”).

We collaborated with the Fulton County Department of Arts & Culture over the weekend for their Closing Reception event. It was a great opportunity to merge phenomenal real life local art with the virtual world.

Avalon Rose Consulting + AxS GRNTD created a virtual reality coloring book for guests to remix featured pieces from the exhibit using Google Tilt Brush & The HTC Vive. Our company is deliberate about marrying art and interactive tech and this was the perfect collaboration to show, prove, & engage.

For more information about Fulton County Department of Arts & Culture and the exhibit, check them out here (https://lnkd.in/eV9uw6Y)!