event production

Avalon Rose Consulting (ARC) has produced events for brands, labels, artists, and organizations that are looking to captivate audiences and elevate the vision for the mission. From pre-production to on-site activation, ARC goes above and beyond to create unforgettable experiences for end consumers. The adage, "if you build it, they will come" is a fallacy in today's world. ARC is committed to making the story behind events compelling enough to gain awareness and interest and flawlessly produced to make collaborators, partners, and guests feel the value proposition.

experience

talent booking and relations
event marketing
on-site execution and event pre-production
Logistics and resourcing (sound, producers, ground transportation, videography, etc.)
Event Recaps
Strategic Partnerships / sponsorship

Pharrell Williams & iamother present mighty dream forum

Avalon Rose’s Ricardo Spicer was commissioned to be a part of an incredible journey working on one of the most challenging and fulfilling events we’ve ever been a part of, Mighty Dream Forum (@mightydream.co) created by Pharrell Williams and I Am Other. Ricardo of ARC was brought in as Lead Talent Relations & Nightly Entertainment Producer for over 120 speakers, 20 local artists and DJs, and 4 musical headliners including Saba, Thundercat, Soulection’s Joe Kay, & Kaytranada.

The three-day event in Norfolk, VA generated 1700+ guests and a significant impact far beyond the market. The Mighty Dream Forum was so dynamic and full of invaluable information that everyone pushed past exhaustion for the greater purpose of economic empowerment, ending health disparities, inclusive innovation, and leading a true action plan for effective DE&I. Check out some of the highlights in the gallery below. A huge thank you goes to Hunters Point Agency for leading the charge and bringing me on an incredible event.

MIGHTY DREAM FORUM MAIN TENT AT NORFOLK'S MACAURTHUR PARK

MIGHTY DREAM MAIN TENT IN DOWNTOWN NORFOLK VA

LELAND MELVIN & PHARRELL WILLIAMS DISUSSING INNOVATION

ELEPHANT IN THE ROOM REDUX AT THE MIGHTY DREAM FORUM

SABA performing at the main tent.

Dr. Chris Emdin & Timothy Jones discussing the Power of the Educator's Voice.

Kaytrana at NorVA for MIGHTY DREAM FORUM 2022

Thundercat Performing at NorVA for MIGHTY DREAM FORUM

joy to the Polls (Atlanta & Macon)

Avalon Rose Consulting partnered with Joy To The Polls to bring good music and vibes to voters during the tense election season in Atlanta and Macon. Avalon Rose Consulting helped produce pop-up concerts at 15 polling locations featuring local artists and DJs performing soul, classics, country, and GOOD VIBES. Avalon Rose was tasked with helping route the pop-up tour, create the entire run of show, book and onboard talent, and manage pre-production on-site teams. Our efforts helped impact each polling station by reducing the tension and promoting positivity for civic engagement. Check out some of the highlights below including performances and coverage from NBC affiliate WMGT in Macon that picked up on our efforts.