Big Boi Cap Design Session | New Era Cap
With budgetary challenges witnessed by many entities, one of our go-to strategies is to find OPM (or Other People’s Money) to fund marketing initiatives. Consumer brands are often looking to leverage the audience and influence of creatives to increase awareness and engagement with their products and services. Atlanta and Hip Hop legend, Big Boi, was a perfect artist to pair New Era, the world’s leading baseball hat manufacturer, for a collaborative sales bundle. This sales bundle included Big Boi’s album download and a signature Atlanta baseball hat designed by Big Boi himself. In addition to the sales bundle, New Era agreed to wrap a merchandise truck that looked like an ice cream truck that sold the bundle pack and tickets for Big Boi’s and hosted a meet and greets at New Era Flagship stores across the country.
Logic + Journey’s
We partnered Def Jam with Underground Station/Journey’s (www.journeys.com) and Play Network to generate awareness for superstar rapper, Logic. This exclusive content piece was featured on the retail chain’s digital platforms (i.e. website, social media accounts, and YouTube channel) as well as throughout the 1500 store chain. The All Access campaign ran for a month and garnered well over 25 million impressions.
DIRECT TO CONSUMER ACTIVATION: August Alsina x DTLR
Marketing Strategy
Avalon Rose’s founder Ricardo Spicer has developed and executed national & regional marketing strategies across the life cycle of music and consumer product projects for two decades. We are intentional about crafting custom marketing-driven and business-building strategy solutions for our clients looking to rise above the noise. In a time where the attention of the consumer is at a premium and nearly endless product and entertainment options in the marketplace, it takes deliberate strategy to attract, inform, and engage consumers, followers, and fans. From start-up companies and developing, artists/labels to the biggest brands, artists, and labels, our experience has helped make a huge impact in the most competitive landscapes.
Clients include: Universal Music Group, Def Jam Records, 300 Entertainment, Mercury Nashville, InGrooves, Fontana, Alphasights, Foundry 45, Col Bleu Vodka, SpokeHub, 9 Leaves, and many many more.
Experience
Comprehensive Marketing Strategy
Strength, Weakness, Opportunity, Threats Analysis
Digital Marketing
Creative Consumer Engagement Experience
Omni-channel Content creation, launch, and distribution
Strategic Partnerships
Partnership Marketing
Lifestyle Marketing
Social Media Strategy
Consumer Activations
Multi-platform Media Buying
MUSIC MIDTOWN MEET AND GREET WITH ALESSIA CARA SPONSORED BY HONDA!
Cricket Wireless (Aio Wireless) Influencer Social Media Campaign
Avalon Rose helped create and curate a multi-cultural influencer program for Cricket Wireless (and previous AIO Wireless) that included creatives in key markets. The point of the advocate campaign was to help the wireless carrier create an organic relationship with people of color through entertainment and community empowerment.
DTLR Enter To Win CEO,000,000 apparel x Nike Air Jordan x Collegrove Campaign
Direct-to-consumer engagements at brick-and-mortar and digital retail are a great way to target potential fans. Lifestyle locations like DTLR, Villa, Jimmy Jazz, City Gear, and Underground Station/Journey's are places where music is heard, videos are played, and people are highly impacted by content and messaging. We have inroads into these locations which not only provide a platform for exposure in stores, but also on their digital platforms. This network of retailers have over 1200 brick-and-mortar locations and has 100s of millions of followers on social media and receives high traffic on their websites.