Jack Daniel's Presents Art, Beats + Lyrics - Xtended Reality Activation 

Art, Beats + Lyrics is an art show, concert series, and party combined into one incredible nationally touring event presented by Jack Daniels. As thought leaders in the interactive tech space, Avalon Rose + AxS GRNTD was tapped to engage over 10k guests with Virtual Reality and Mixed Reality activations though out a 10 market tour.  We encouraged guests to explore art and new experiences resulting in significantly increased guest engagement.  

Products Activation Through Augmented Reality (Jack Daniel's Bottle Activation)

Avalon Rose has the ability to activate products, marketing assets, and spaces through augmented reality.  We make it our mission to bring static images and products to life with intuitive UX and seamless market integration. We can activate your products and assets with pop video, animation, and CGI/volumetric capture (“holographs”).  

INTERACTIVE TECH

Avalon Rose Interactive was born out of Ricardo Spicer being a founding partner of AxS GRNTD, an interactive tech start-up agency. Avalon Rose has built upon the foundation AxG built with a focus on helping clients strategically utilize XTENDED REALITY (including virtual reality (VR), augmented reality (AR), & mixed reality (MR)). Avalon Rose Interactive in partnership  with a team of XR developers creates and curates interactive tech activations to creatively communicate brand messaging and experiential engagements for end consumers.

D-positive ar exhibit at detroit’s c.h.wright

The 38th African World Festival at Detroit’s world-famous C.H. Wright Museum of African American History featured an outdoor AR exhibition produced by Avalon Rose Consulting, Avalon Rose long-time collaborator, Petie Parker, & Spokehub. What was conceived as an exhibition for the festival transformed into a year-long commissioned installation.  The AR art installation tells the story of Detroit's past and future highlighting community influencers, places, and artists. Once visitors placed their mobile phones in front of the installation, the static image transformed into a fully animated engagement explaining why these people and places are important to “The D” (Detroit) and communities of color. Big Win for extended reality and all involved.  Check the press from The Detroit News.

TRIPP XR

Art is typically meant to be seen in galleries with velvet ropes separating viewers from the pieces. The TRIPP event series will disrupt the art scene by allowing guests to be fully immersed in or activate the work. Each event will uniquely showcase curated pieces that come to life through the lens of augmented and mixed reality. Each bay will become its own unique interactive art installation: Walk inside a living art piece in VR through Google Tilt Brush from LOUPE commissioned artists | Transform static artwork into a live spectacle via augmented reality | Experience real-time visual art creation in virtual 3D environments | Get familiar with LOUPE, the only streaming art platform of its kind.

Fulton County Fine Arts 2018 Acquisition Closing Ceremony VR Activation

We collaborated with the Fulton County Department of Arts & Culture over the weekend for their Closing Reception event. It was a great opportunity to merge phenomenal real-life local art with the virtual world.

Avalon Rose Consulting + AxS GRNTD created a virtual reality coloring book for guests to remix featured pieces from the exhibit using Google Tilt Brush & The HTC Vive. Our company is deliberate about marrying art and interactive tech and this was the perfect collaboration to show, prove, & engage.

For more information about Fulton County Department of Arts & Culture and the exhibit, check them out here (https://lnkd.in/eV9uw6Y)!

AR Product Activation via CGI/Volumetric Capture

Avalon Rose development partner, Petie Parker, shows how AR activations can enhance consumer engagement with physical assets.