Marketing

Avalon Rose has developed and executed national and regional marketing strategy across the life cycle of music projects for nearly two decades for Universal Music Group, Def Jam Records, Republic Records, Interscope Records (IGA Music Group), MCA Nashville, Mercury Nashville, Alphasites, 300 Ent., Capitol Music Group, InGrooves, Fontana, Caroline, and many more. His experience has a strong emphasis on partnership marketing, consumer engagement, digital marketing, college marketing, large-scale direct to consumer activations, multi-platform media buying, and omni-channel content creation. Worked with highly visible talent and national brands to increase exposure and drive revenue. Ricardo currently assists clients such as Def Jam, Warner Music Group, 300 Entertainment, Alphasights, Foundry 45, Cricket Wireless, and many others in marketing and consumer engagements efforts under the AVALON ROSE CONSULTING LLC umbrella.

Justin Bieber + Zoom Media

Avalon Rose connected Def Jam Records with Zoom Media which services the largest gym franchises including LA Fitness, Planet Fitness, 24 Hour Fitness, Gold’s Gym, NYSC, 24 Hour Fitness with music and video content for their guests. This partnership yielded in gym play of Justin Bieber’s Purpose music and videos on all equipped cardio machines and a national sweepstakes campaign that allowed guests to text to win a grand prize to see Justin’s Purpose tour in LA including flight, accommodations, and a meet and greet with Justin Bieber himself.

RESULTS: 3.6K Gyms included in the campaign; 12.5 Million playbacks of Justin Bieber content; 17Million playbacks of the 30 sec spot; 45 Million Impressions

Journey’s/Underground Station All Access Feature with Logic

Avalon Rose partnered Def Jam with Underground Station/Journey’s (www.journeys.com) and Play Network to generate awareness for superstar rapper, Logic.  This exclusive content piece was featured on the retail chains digital platforms (i.e. website, social media accounts, and YouTube channel) as well as throughout the 1500 store chain.  The All Access campaign ran for for a month and garnered well over 25 million impressions.

Big Boi + New Era Partnership

With budgetary challenges witnessed by many entities, one of Avalon Rose’s go to strategies is to find OPM (or Other People’s Money) to fund marketing initiatives. Consumer brands are often looking to leverage the audience and influence of creatives to increase awareness and engagement with their products and services. Atlanta and Hip Hop legend, Big Boi, was a perfect artist to pair New Era, the world’s leading baseball hat manufacturer, for a collaborative sales bundle. This sales bundle included Big Boi’s album download and a signature Atlanta baseball hat designed by Big Boi himself. In addition to the sales bundle, New Era agreed to wrap a merchandise truck that looked like an ice cream truck that sold the bundle pack and tickets for Big Boi’s and hosted meet and greets at New Era Flagship stores across the country.

Avalon Rose helped create and curate an multi-cultural influencer program for Cricket Wireless (and previous AIO Wireless) that included creatives in markets. The point of the advocate campaign was to help the wireless carrier create an organic relationship with people of color through entertainment and community empowerment.